Beyond surveys, purchase behavior shows consumers continue to hang on to pandemic cleaning habits. Take a look at Proctor and Gamble 2021 3Q earnings. P&G, makers of Tide detergent and Charmin toilet paper, beat Wall Street analyst expectations due to consumers maintaining pandemic level buying habits of cleaning supplies.
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Does anyone still care about cleaning protocols? The survey says...
System4 IPS • Aug 31, 2021
Do heightened disinfection practices even matter?
Will overzealous cleaning habits continue after the Covid-era? Intriguing surveys reveal the opinions of customers, employees, and the general public.
If you're a business owner, manager, superintendent, or municipal employee in charge of an office, school, public space, commercial facility, or business, this article reveals the opinions held by your coworkers, employees, or your clients.
Some cleaning practices are here to stay.
Learn which ones are permanent.
Which cleaning practices do people care most about after a year of pandemic life?
On January 23, 2020, over 11 million people were placed under strict quarantine in Wuhan, China (2020-21 COVID timeline). Seventeen months or 597 days later, the aftermath of COVID-19 continues to affect our thoughts, opinions and behaviors. Permanently? Let's see. The survey data is in and the results are clear. People across the globe have adjusted their way of thinking about cleanliness.
"91 percent of people are more aware of cleaning measures in public spaces such as hand sanitizer stations or staff wiping down surfaces with disinfectant. In total, 75 percent of respondents said they would feel more comfortable and confident that COVID-19 prevention measures were being enforced and they could see visible evidence of cleaning happening." — Food Safety News
Fear has been replaced by confidence. Confidence is needed to spark economic growth. Business owners, office managers and facility supervisors deserve positive recognition for their efforts at increasing confidence levels and quelling fears during a time of uncertainty. The surveys conducted a year after the COVID era are proving their efforts have paid off.
Enhanced cleaning and disinfection routines adopted by retail shops, restaurants and other public facilities have transformed consumer fear to consumer confidence.
A new survey conducted by GP PRO found that almost half (48%) of respondents increased their participation in away-from-home activities in the previous 60 days. Of that group, 32% listed the efforts businesses have taken to provide a safe and hygienic environment as one reason they are confident leaving home.
"Consumers are now taking to the streets with renewed confidence, and businesses deserve credit for making health and hygiene a priority and, as a result, playing a role in consumers re-engaging in the everyday activities they avoided for the better part of the past year,” said Michelle Auda, GP PRO senior director of insights.
A year after the start of the pandemic, a survey conducted by the American Cleaning Institute shows 85 percent of respondents are very or somewhat likely to maintain the same level of cleaning practices initially adopted in March 2020, even when the pandemic has passed.
"The survey results and trends highlighted are encouraging for broader adoption and potential long-term behavioral changes in Americans’ cleaning habits for their health,” said Melissa Hockstad, ACI President & CEO. “While we continue to fight against the spread of COVID-19, Americans must stay vigilant to help protect themselves and the places where they live and work. That’s why smart, targeted hygiene and cleaning practices are so important in our homes and communities every single day.
Do consumer buying habits show proof of increased cleaning?
Nearly one year ago, Procter & Gamble’s CEO John Moeller told analysts during an earnings call that consumers will likely have a “forever-altered” obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right.
Will any cleaning behaviors stick around? Which ones?
Americans are spending an average of six hours each week cleaning their homes with nearly nine in 10 (89%) being satisfied with the cleanliness of their home, says SC Johnson.
Cleaning surfaces in commercial settings and residential homes is front and center. With more attention being paid to hygiene, people are spending more time on areas like doorknobs (45%), the kitchen (41%) and bathrooms (39%). That’s good news since even after the pandemic, these high-touch surfaces will continue to be a place where germs can spread.
A professional cleaning company conducted a survey of their clients, asking which hygiene habits are changed forever.
- 83% say habits have changed forever
- Frequent hand washing
- Use of hand sanitizer
- Wiping down key touchpoints
- Avoid touching things with bare hands
Many people noticed they did not even have a sniffle during 2020. Lockdowns, social distancing, and other pandemic mandates contributed to a minimized flu season. But our increased handwashing contributed significantly. We touch our faces about 16 or more times per hour. With proper hygiene habits, we reduce the risk of spreading germs and infectious organisms to our eyes, mouth, and nose.
Jane Brody, New York Times personal health columnist for over 40 years, says, "As we get back into the world and the germs that inhabit it, we shouldn't drop the hand-washing habit so many of us adopted in the Covid-era."
Is it finally time to slack off on some cleaning protocols?
Can we lighten up on a few things? No. With the threat of the Delta variant and lagging vaccination numbers, vigilance is still the right stance for cleaning protocols.
At a bare minimum, what hygiene practices should we stick to?
- hand washing
- cover when sneezing
- disinfect objects and surfaces
- stay home when not well
Proper cleaning and disinfecting practices are proven to help protect against the spread of germs and viruses. In today’s current climate, as schools and communities across the country begin to reopen and new variants of the virus continue to spread, the cleaning and hygiene habits adopted at the onset of the pandemic will continue to play a crucial role in helping prevent the spread of illness.
Concerned about whether you are using the right cleaning service for your workplace? It's imperative to start your search now and find the perfect match. Reach out to other businesses for solid referrals and consult with System4 IPS.
With so many professionals to choose from, which team is best for you? System4 IPS specializes in creating customized janitorial programs that meet the unique need of businesses like yours!
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System4 IPS proudly serves Rhode Island, Connecticut, and neighboring areas in Massachusetts.
System4 IPS proudly serves Rhode Island, Connecticut, and neighboring areas in Massachusetts.
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As you might imagine, these days we’re very busy cleaning, disinfecting and protecting schools, churches, and businesses in Rhode Island, Massachusetts, and Connecticut. Schedule your appointment now with System4 IPS to ensure the fastest service possible and receive your custom proposal.
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